The Importance of Real Estate Staging

By Lindsay Miller

One of my co-designers, Karen Kerns and I have been chosen to partially stage 4 available units at Sanctuary by the Sea in Santa Rosa Beach, Florida. When the building was built, the developer kept a few units as investment properties, all of which have sat on the market for quite some time. When we talked with realtors and prospective clients, we realized the reason they weren’t getting the attention they deserved was the fact that they were a spatial furniture challenge. Most of the rooms are HUGE, and the average person can’t figure out how to lay out their furniture in such a large space. A small-scale sofa and pair of chairs gets swallowed in a 20’x30′ open concept living room. So, we were hired to furnish those “problem areas” to help prospective buyers really see the potential of each unit. It’s a night and day difference to see how the furniture makes the unit feel so much more homey and lived-in. A buyer can really envision themselves living there.

For purchasing info please visit Royce Mitchell’s site:

 I’ve attached some before and afters to show what a difference furniture makes!
Entry Before

Entry Before

Entry After

Entry After

Living Room Before

Living Room Before

Living Room After

Living Room After

Dining Before

Dining Before

Dining After

Dining After

Master Bedroom Before

Master Bedroom Before

Master Bedroom After

Master Bedroom After

Contact Lovelace Interiors for a design worthy of selling your home!

Lovelace

About Lovelace

Lovelace Interiors is the most widely-published and nationally-recognized interior design firm on the Emerald Coast of Florida. Home accessories and gifts, too! Bringing life and style to Emerald Coast home interiors, for 20 years… and counting!

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